Introducing ‘Hey Suzi, your Suzuki A.I. Service Assistant.
Available 24 hours, seven days a week, Hey Suzi is an automotive industry first, AI-powered voice and web assistant designed to revolutionise Suzuki customer experience.
Launched on the 9th of December 2024, Suzuki Australia customers now have the ability to book their scheduled servicing for their Suzuki vehicles directly through Hey Suzi over the phone, and via our Suzuki Australia website, with no restrictions to the time of the call and no wait times – Hey Suzi is available instantly. Hey Suzi gives customers transparency to their Suzuki dealer’s availability and the ability to choose the appropriate day and time to book their Suzuki vehicle in.
Suzuki Australia customers can call the dedicated Hey Suzi number on 1300 054 555, and have not only the ability to book their vehicles in for scheduled servicing, but also to contact Suzuki Roadside Assistance and, for any other requests, Hey Suzi can also transfer customers directly to Suzuki Customer Care and Suzuki Dealerships.
“Introducing Hey Suzi, we’re not only enhancing efficiency in customer service, but also redefining how customers engage with our dealer network, providing greater convenience for Suzuki customers. Hey Suzi’s A.I. technology aligns perfectly with our commitment to innovation and customer care, making service bookings, inquiries, and support more seamless than ever. We have no doubt Hey Suzi will elevate the Suzuki customer experience”, said Suzuki Australia, General Manager, Michael Pachota.
Hey Suzi is the product of a collaboration between Suzuki Australia and Contact Harald, a global A.I. Technology Company based in Australia.
How it works
Imagine booking a car service as effortlessly as making a call? With Hey Suzi, customers can do exactly that. Available 24/7 via the dedicated number 1300 054 555, the AI assistant is always on hand to handle service bookings, answer inquiries, or connect users with Suzuki Roadside Assistance.
When a customer calls, Hey Suzi recognizes their phone number, links it to their vehicle and preferred dealership, and automatically enters the appointment into the Dealership’s Management System (DMS). It’s fast, intuitive, and designed to make life easier for both Suzuki customers and dealership staff.“Hey Suzi is a game-changer for our Dealer Network service administration teams, who have managed a high volume of tasks and customer interactions daily. By automating service bookings and streamlining customer inquiries, Hey Suzi will reduce the administrative workload, allowing our teams greater focus on delivering exceptional customer experience. This technology brings real-time relief to our Dealer Network and creates a more efficient, responsive service environment for Suzuki customers in Australia”, continued Suzuki Australia, General Manager, Michael Pachota.
How easy is it?
Here’s an example of a customer conversation flow:
Customer: Hi, I’d like to book my car in for a service?
Suzi: Sure, your next service is a 30,000 km, 36-month service. Your last service was at Tynan Suzuki. Would you like me to check their earliest availability?
Customer: What about 9:15am on Monday 11th December?
Suzi: Unfortunately, that time is not available. However, 7:00am, 11:00am or 1:00pm
are available. Do any of those times suit?
Customer: 11:00am is perfect. Book it in!
Suzi: I’ve booked in your service. Can I help with anything else today?
Customer: That’s it. Thanks Suzi.
Suzi: Thank you for calling Suzuki, For Fun’s Sake.
“Hey Suzi is much more than a simple booking assistant; it's designed to take the
complexity out of dealership operations, from managing customer service interactions right through to future opportunities we are currently working with Suzuki on with arranging test drives, managing vehicle sales enquiries, etc. We wanted Hey Suzi to provide Suzuki dealerships with the ability to connect with customers in new, personalised ways, and streamline routine tasks like service bookings so they can focus their efforts on what truly matters—delivering an exceptional Suzuki customer
experience while driving sales and business growth”, said Contact Harald Co-Founder and Director, Nick O'Halloran.
Pointing you in the right direction, swiftly
Ever called a business and been bounced around endlessly? Not with Hey Suzi. Its Call- In Transfer feature ensures every incoming call is directed to the right place, whether it’s a dealership (excluding Queensland), Suzuki Customer Service, or Roadside Assistance.“The automotive industry is ripe for innovation, and with Hey Suzi, we’re bringing AI to the forefront. We’re proud to offer a homegrown solution that addresses the specific needs of the automotive industry here, helping Suzuki dealerships streamline operations and enhance customer satisfaction on a national scale”, continued Nick O'Halloran, Co-Founder and Director of Contact Harald
Hey Suzi Online
Hey Suzi will also be a digital online service booking tool, making scheduling a service simple for all Suzuki customers. The enhanced website booking feature allows customers to input vehicle details, select a dealership and schedule service appointments directly into the DMS based on available time slots.
The online booking service combines Hey Suzi technology with the Suzuki Australia Website booking form and uses live-feed appointment availability, eliminating double bookings and manual checks/verification of lead emails.
The online booking service will streamline processes, enhancing the experience for both Suzuki Customers and Dealers.
With Hey Suzi, booking your Suzuki vehicle servicing has never been easier.
Suzuki Customers can call Hey Suzi on 1300 054 555 to experience the ultimate Suzuki service assistant.
Suzuki Australia
Suzuki Australia Pty Ltd (SAPL) was founded in 1980 by parent company Suzuki Motor Corporation (SMC) and currently markets its vehicles in Australia through a network of approximately 94 automotive dealerships. SAPL also distribute Suzuki Motorcycle and Marine products in Australia. With global headquarters in Hamamatsu, Japan, SMC was founded in 1909 and
currently operates in 210 countries and regions.
For more information:
Aria Agostino
PR & Events Coordinator
Suzuki Australia Pty Limited
Joanna Montalto
PR, Product, Training & Events Manager
Suzuki Australia Pty Limited